Platform capital
Shopify Capital
Fit 90Cold inbound OK
Sample data — verify thesis, stage focus, and contact info before reaching out.
Working-capital advances for Shopify merchants based on sales history. Offers appear in Shopify admin, no application or credit check.
Stages
Revenue-stageLifestyle / bootstrapped
Geographies
usglobal
Industries
ecommerceconsumercreator-economy
Business models
ecommerceconsumer-subscriptionproduct
Check size
$200 to $2,000,000
Founder segments
solo-founderfirst-time-foundernon-technical-founderwomen-founderminority-founder
How to reach them
No application. Check your Shopify admin > Finances > Capital. Offers appear when Shopify's underwriting model thinks you qualify based on sales velocity.
- Website
- www.shopify.com/capital ↗
- Submission link
- Apply or pitch ↗
Known weaknesses
- Only available if you sell on Shopify
- Offer comes to you, you can't apply
Outreach starter
Pick a material kind or ask AI to rewrite with your voice.
Venture capital cold email
Subject: {{idea name}}: {{one-line description}}
Hi Shopify Capital,
I'm {{founder name}}, building {{idea name}}.
In one line: {{one-line description}}
Where we are today: {{1-2 sentences of traction}}
We are raising {{ask amount}}. Saw your work with {{portfolio company you back}}, the closest analog to what we're building, which is why I'm reaching out to you specifically.
Deck and demo: {{website url}}
Worth a 20-minute conversation?
{{founder name}}Fill in: idea name, one-line description, founder name, 1-2 sentences of traction, ask amount, portfolio company you back, website url
Need every material at once? See the full outreach generator.